Pay-per-click advertising, also known as PPC, enables you to pay a charge to have your website appear on the search engine results page (SERP) when a user types in particular keywords or phrases. To drive traffic to your website, the advertising you generate will appear on the SERP, and the amount you are charged depends on how many times your ads are clicked.
PPC advertising is ideal for small businesses. Here you get to decide how much you’re willing to spend on each keyword. That way you can manage how much you will be spending when your ads are displayed. In essence, this ensures that the money you spend on ads isn’t guesswork. You’re more likely to attract more people who are interested in your product. It’s the easiest way to control how much you spend. (Remember the more a keyword is in demand… the greater the cost!)
PPC has many advantages that will benefit your business, including the following:
Google Ads is the most commonly used PPC advertising network. The platform enables you to create campaigns that will appear on all Google services. Choosing the right ad format and keywords is important, as Google Ads ranks potential advertisers based on their ad quality, relevancy and size, as well as the price of the bid.
PPC advertising is a great marketing option for your business. It’s a simple yet effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales.